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Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   October 16

The real impact of online product reviews on consumer behaviour

Are consumers influenced by online reviews? Do reviews have the power to make or break product sales? Our latest consumer study reveals what retailers can be doing to harness the power of customer feedback.

Populus Perspective   |   September 16

Populus Data Solutions’ passion for innovation wins them the MRS Operations Award 2016 for Best Data Solution

Populus is delighted to announce that our fantastic fieldwork and data collection partner Populus Data Solutions has picked up the MRS Operations Award for Best Data Solution for the second year running.

Populus Perspective   |   September 16

Why Brexit is a watershed for business

Featured in this month's PR Week, Populus Managing Director Rick Nye argues that the level of public anger at big businesses failing to put their house in order helped to drive Brexit.

Omnibus   |   Oct 16

International omnibus survey for Visa reveals mobile payments are on the rise

According to new Populus research for Visa, the number of European consumers regularly using mobile devices to make payments has tripled in the past year.

Reputation & Strategy   |   Oct 16

Why online reviews should be a key focus for business

Online reviews play a big part in shaping public opinion of businesses and brands. Here we discuss how businesses can use reviews to improve their reputation, as well as their products and services.

Reputation & Strategy   |   Oct 16

Samsung: Learning the Lessons for Crisis Communication

Samsung has joined an unwelcome club of companies that have suffered from high-profile and prolonged product recalls. Did they go the right way about handling the crisis?

Populus Perspective   |   Oct 16

The most noticed business news stories in September

In September, long running business stories including the sad demise of BHS and the continuing problems at Sports Direct are again recalled by Britons. However, the biggest business story of the month belongs to Apple.

Populus Perspective   |   Sep 16

Promotions and new starters at Populus

We are delighted to announce a number of promotions across our research teams.

Reputation & Strategy   |   Sep 16

Poll suggests growing levels of trust in government - but it needs to deliver

Despite the uncertainty generated by the historic vote to leave the European Union on 23 June this year, new Populus opinion polling for the Institute for Government reveals that people are relatively hopeful about government.

Omnibus   |   Sep 16

Survey reveals cyber-attacks are causing victims to wise up to online banking fraud

According to new research for comparethemarket.com, 4.5 million credit or debit cards were cancelled in the last 12 months as a result of cyber attacks.

Reputation & Strategy   |   Sep 16

The rotten truth about household food waste

According to a new report published by Sainsbury's, every year British households throw away an astonishing 7 million tonnes of food, 4.2 million tonnes of which could be saved. Our research reveals the factors leading to this wasteful behaviour.

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